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The session booking reminder

On an open (pay-as-you-go) programme, signing up is not the same as having a seat. The client still has to go into their profile and book individual sessions, and many never take that second step — they register, sometimes buy a pack of entry passes, and then nothing happens. Those passes and that intention go to waste, and you lose the customer without ever hearing from them.

The reminder that used to be a plain daily list of tomorrow's sessions is now aimed at exactly those clients.

Who gets it, and when​

Once a week, a client with no upcoming booked session on an open programme gets one email, with a Book button beside each suggested session.

Nobody else gets it. The check runs again at send time, so a client who booked an hour earlier drops out of that week's send.

What the email says​

It is built from that client's own situation, so no two recipients necessarily get the same message:

The client's situationWhat the email leads with
Has entry passes, plenty leftTheir balance and validity, plus sessions to book
Has passes expiring within 14 daysUse them before they expire
Has 2 or fewer passes leftSessions to book, plus a gentle top-up link
Has an unpaid entry-pass orderPay the order first — with the order number and amount
Passes expired unused in the last 30 daysWelcome back, plus a top-up
Has no passes at allBook or buy passes (on a passes-only programme, buy first)

Sessions are suggested from the client's usual slot where the class has one — their regular Monday, or both days on a twice-weekly class — otherwise the soonest session with a free place.

Clicking Book never books anything. The link logs the client in and opens their session picker with that session pre-selected; they still confirm it themselves. A mail client that pre-loads links therefore cannot hold a place or spend a pass on the client's behalf.

It stops on its own​

Three weekly reminders with no response, then a 30-day pause, then one last reminder — about four emails over two months. After that Zooza stops nudging that registration.

Booking a session starts it again automatically, so a client who comes back after a quiet spell is nudged again if they later lapse.

Restarting reminders that stopped themselves​

Open the booking and look at the Communication card. If Zooza gave up on this registration it says so, and offers Start reminders again.

If the client has turned reminders off themselves, the card says that instead and shows no button. That is deliberate: a reminder needs both the client's consent and an active reminder state, so restarting would send nothing. Change Reminder on the booking's Options tab first if that is what you intend — and be aware you are overriding the client's own choice.

Turning it off for a whole class​

The reminder is the Upcoming events notifications toggle on the class: Programmes → your programme → Online Booking → Edit. Switching it off stops the reminder for everybody in that class.

Editing the wording​

The template is Session Reminder in Communication → Templates. You edit the greeting and the signature around the tag *|UPCOMING_EVENTS|*; the tag itself renders the whole personalised block — balance, suggested sessions, and the right Book, Pay or Buy button — and Zooza decides its content per client. If you delete the tag, Zooza appends the block anyway rather than send an email with nothing to act on.

You can override the subject with a single line, but it then applies to every version of the email, including the ones whose default subject was written for a different situation.