Business Model Guides — Find Your Setup
Not sure where to start? Answer a few questions about how you run your business and go directly to the guide that fits.
Who attends your classes?
Children (parents book on their behalf)
| How do you sell? | Guide |
|---|---|
| Fixed block or term — parents pay upfront for a set number of sessions | Children's Group Activities — Block / Term Model |
| Monthly membership — same fee every month, classes repeat week after week | Children's Group Activities — Monthly Subscription |
| Short intensive — week camp, holiday programme, day camp | Camps |
| Private one-to-one lessons — tutoring, coaching, swimming | Individual Lessons |
Adults (clients book for themselves)
| How do you sell? | Guide |
|---|---|
| Fixed term group courses and/or individual lesson packages — language school, tutoring | Adult Language School |
| Open schedule — clients choose which sessions to attend, pay per session or by pass | Open Classes and Drop-in |
| Private one-to-one sessions — personal training, coaching, tutoring | Individual Lessons |
Do you run classes online or in a hybrid format?
Any of the models above can run online or in a hybrid format. See Online and Hybrid Classes for how to add meeting links, set up virtual locations, and include Zoom or Google Meet links in automated emails.
Do you operate multiple locations or franchise branches?
If you have more than one branch, franchise licensee, or regional operator under one brand, see Franchise and Multi-location Networks for how to connect accounts, centralise reporting, and manage client transfers between branches.
Still not sure? Use this decision tree
1. Is each client on a fixed recurring schedule (same class, same time, every week)?
- Yes, and they pay per term → Block / Term Model
- Yes, and they pay monthly with no fixed end → Monthly Subscription
- No — they choose which sessions to attend → Open Classes and Drop-in
2. Is it one client per session (no group)?
- Yes → Individual Lessons
3. Is it a short intensive with a defined start and end (not a recurring weekly class)?
- Yes → Camps
4. Do your clients include companies paying for their employees?
- Yes → Adult Language School — covers corporate booking and invoicing
5. Do you have multiple branches or franchise locations?
All guides
| Guide | Best for |
|---|---|
| Children's Group Activities — Block / Term | Baby classes, swim schools, dance, STEM clubs — term-based |
| Children's Group Activities — Subscription | Ballet, football, gymnastics — ongoing monthly membership |
| Camps | Summer camps, holiday programmes, intensive week courses |
| Individual Lessons | Private tutoring, personal training, 1-to-1 coaching |
| Open Classes and Drop-in | Yoga studios, fitness, martial arts — flexible attendance |
| Adult Language School | Language courses, corporate training, mixed individual and group |
| Online and Hybrid Classes | Any model delivered online or in hybrid format |
| Franchise and Multi-location Networks | Multiple branches, franchise licensees, network reporting |